Luxury & Culture Marketing
Build compelling marketing strategy for luxury and cultural brands, ensuring brand cores are well laid out through storytelling
Integrated Marketing Strategy
Develop a multi-faceted, 360 approach that envelope the customer journey from a deep understanding of audience insights and brand positioning
Audience strategy
Segmentation, engagement and content strategy for different audiences, focusing on areas for growth of the business
O2O Strategy
Online-to-Offline (and vice versa) strategy that embraces dynamic customer journey among touchpoints and optimizes for meaningful engagement & acquisitions
CRM & Data strategy
Set out data and ecosystem strategy to facilitate a personalized approach to customers as individuals, building relationship and fostering further sales opportunities
Partnership Strategy
Cultivate the dynamic and synergy of co-branding to maximize a brand’s outreach, meaningful associations and customer base growth
Professional Journey Highlights
Bachelor, International Economics
Class President, Merit-based Scholarships, Dean’s Recognition
Founding member & Head of communications, College Choir
Marketing Awards & Achievements
National, regional and global
Young Spikes, MMA Smarties, WARC, Festival of Media APAC
Mercedes-Benz Daimler AG
Senior Digital Marketing Manager, Head of E-Commerce
MBA – Harvard Business School
John C. Phelan’s Forward Fellow
Art Society Club, Asian Affinity Business Association
Turner Contemporary
Cultural Rebrand, Go-To-Market and Audience strategy.
Non-profit and Social impact
Achievements
Young Spikes
Gold Award, Digital category
MMA Smarties X
Categories: Media (Messaging), Technology (AR/VR), Marketing Objective (Product /Service Launch; Not for profit/ Social Impact)
MMA Smarties APAC
Categories: Media (Messaging), Technology (AR/VR), Marketing Objective (Product /Service Launch; Not for profit/ Social Impact)
MMA Smarties Vietnam
Categories: Media (Mobile Social), Technology (Innovation, Location-based service/Targeting, Mobile video), Marketing Objective (Not for profit/ Social Impact), Creative (Best brand experience in mobile rich media)
Tangrams Effectiveness Awards @Spikes Asia
Categories: Digitally Integrated Campaign; Media Strategy (Household Products & Services)
WARC Media Awards
Categories: Effective channel integration; Best use of data; Effective use of partnerships & sponsorships
Festival of Media APAC
Categories: Best Use of Digital Media: Web / Mobile / Social Media / Technology; Best Use of eSports; Best Use of Programmatic; Best Engagement Strategy; Best Use of Data & Insight Award
